Growing a church congregation requires a mix of faith, dedication, and hard work. More than anything else, however, outreach efforts play the most important role. According to research, most congregation members flock to churches that are visible in the greater community. In other words, this means that a church’s popularity is directly proportional to its outreach efforts.

Outreach can take on multiple forms, including word-of-mouth recommendations from existing members, hosting fun events for the community, or advertising to get the word out about the church and its service times. It is important to clarify and customize the right message during outreach efforts in order to effectively connect with the audience. This means that soliciting feedback from current members is a critical element in finding potential new members.

Another way to spread the word about your church is by encouraging members to engage in community activities. Once church members are involved in the community, the networking effect generally takes over. Satisfied and happy church members automatically want to spread the word to their friends, and the constant influx of new members perpetually renews and refreshes the congregation.

About the Author: Pastor John Wagner has led several outreach efforts at various churches. At a former church, he grew the congregation from 35 members to more than 6,000 members in 10 years.

After a church establishes itself by providing Bible-based worship and guidance as to living a life that pleases God, it may reach a point where the same people show up for every service and the church stops growing. While small churches furnish strong support to communities all across America, most fellowships feel the need to take their messages to more people and attract new members. The following measures can help to promote church growth.

One major reason why small churches stay that way is the lack of visibility. One can raise awareness by creating an attractive Web presence and by engaging in social media campaigns. Furthermore, they can engage with the wider community through participation in events and creative outreach. Providing an excellent experience for those who visit for the first time, and having a follow up strategy have also proven to be productive. This church always needs to be socially involved, welcoming, and down to Earth.

Congregations represent a valuable resource for church growth. Ask active members to invite friends to the services and to host events for prospective attendees. Moreover, establish a way to sincerely welcome new families within the church. As new individuals become more comfortable in the church, they can in turn invite people they know, beginning a cycle of sustainable growth.

About the Author:
As the Lead Pastor at Turning Point Community Church of Lubbock, Texas, John Wagner leads worship services and works to grow his congregation. Visit to listen to a sermon by Pastor John Wagner.